Moz Pro
Trusted all-in-one SEO software with Domain Authority, keyword research, and site audits
The Verdict
Moz Pro is one of the oldest and most respected names in SEO software, known for inventing Domain Authority (DA) — the metric that became an industry standard for measuring website authority. It offers a comprehensive suite covering keyword research, rank tracking, site audits, and backlink analysis...
Pros
- Inventor of Domain Authority metric
- Excellent keyword research tool
- Best-in-class customer support
Cons
- - Smaller keyword database than Semrush
- - Backlink index less comprehensive than Ahrefs
- - Slower to add new features
Our Rating
About Moz Pro
Moz Pro is one of the oldest and most respected names in SEO software, known for inventing Domain Authority (DA) — the metric that became an industry standard for measuring website authority. It offers a comprehensive suite covering keyword research, rank tracking, site audits, and backlink analysis. Moz Pro is particularly known for its educational resources and the Moz community, making it a popular choice for SEO professionals who value learning alongside their tools.
Key Features
Pros & Cons
Pros
- Inventor of Domain Authority metric
- Excellent keyword research tool
- Best-in-class customer support
- Strong community and educational resources
Cons
- Smaller keyword database than Semrush
- Backlink index less comprehensive than Ahrefs
- Slower to add new features
Best For
Not Recommended For
FAQ
Is Moz Pro free?
Moz Pro has no free plan, but it does offer a free trial. Paid plans start at $99/month.
How much does Moz Pro cost?
Moz Pro starts at $99 per month on its entry paid plan, on a paid model. See the pricing section on this page for what each tier includes.
What is Moz Pro best for?
Moz Pro is trusted all-in-one SEO software with Domain Authority, keyword research, and site audits. It scores 8.5/10 overall in our ai seo tools testing, and stands out for in-house SEO teams, mid-sized agencies and SEO professionals who value education.
What are the downsides of Moz Pro?
The main limitations we found are advanced users needing maximum data volume and PPC-heavy campaigns. Whether those matter depends on your team size and requirements — the alternatives page lists ai seo tools tools that trade off differently.
Where can I compare Moz Pro with alternatives?
Our Moz Pro alternatives page ranks the other ai seo tools tools we have tested side by side, with scores for ease of use, features, value and support. The AI SEO Tools category page compares the full set in one table.
Is Moz Pro worth it in 2026?
Moz Pro scores 8.5/10 in our ai seo tools review for 2026. At $99/month it is worth it for teams that need inventor of Domain Authority metric and excellent keyword research tool. The trade-off to weigh is smaller keyword database than Semrush.